Considering huge expansion in production capacity has resulted in expansion of distribution channels strategy in PCC, like other big player of petrochemicals producers, PCC has developed its direct sales offices in main markets. China, with considerable demand, was one of the most attractive markets. In first stage PCC has established PCC Beijing Office at 1998, as PCC Singapore representative office. Later on in 2001 PCC (Shanghai) International Trading Co., Ltd. has registered in Shanghai Wai Gao Qiao Free Trade Zone as PCC’s direct sale company in China, and PCC (Shanghai) International Trading Co., Ltd- Beijing Branch upgrade from representative office to Branch Company. Later on at 2014, PCC (Shanghai) International Trading Co., Ltd- Guangzhou Branch has established in South of china to enhance marketing process and complete distribution channels of PCC in China.
PCC Guangzhou mission has been defined as:
• Marketing and Sales of Iranian petrochemical products as well as other origins products in China market.
• Purchasing of Raw Material, Machinery and Spare Part for Iran Petrochemical Industries.
• Providing of Best Services to Customers.
In this way PCC Guangzhouhas defined following Core Value to achieve more market share in China market:
• Stakeholders Satisfaction
• Sustain Reputation
• Ethical Believes
• Trust Based Relationship
Since China market needs different kind of petrochemical products the first responsibilities of PCC Guangzhou and its branch companies is analysis of market needs and in second stage fulfill those needs. Basic Chemicals, Polymers, Aromatics and Fertilizers and Sulfur are main four categories which have been sold to China market in recent years. Beside direct sales of products to China market PCC Guangzhou has established its Bonded warehouse selling process from 2008 and medium and small customers in China market has been covered.